Privacy Policy

PRIVACY POLICY

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when using our website. Personal data includes all data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is ELARANOVAJEWELS. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries sent to the controller). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

If you use our website purely for informational purposes, i.e., if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website

  • Date and time at the time of access

  • Amount of data sent in bytes

  • Source/reference from which you reached the page

  • Browser used

  • Operating system used

  • IP address used (if applicable, in anonymized form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. Data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.

3) COOKIES

To make your visit to our website attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies).

When cookies are set, they collect and process specific user information to varying degrees, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Cookies partly serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit). If personal data is also processed by individual cookies implemented by us, the processing is carried out either in accordance with Art. 6 para. 1 lit. b GDPR for the performance of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to protect our legitimate interest in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, cookies from partner companies (third-party cookies) may also be stored on your hard drive when you visit our website. If we work with such advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in the paragraphs below.

Please note that you can configure your browser to inform you about the setting of cookies and to allow you to decide individually about their acceptance or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US
When you contact us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form is visible from the respective form. This data is stored and used exclusively for the purpose of responding to your request and for the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6 (1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1)(b) GDPR.
Your data will be deleted after your request has been fully processed, provided that it can be inferred from the circumstances that the relevant matter has been conclusively clarified and no legal retention obligations exist.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT EXECUTION
According to Art. 6 (1)(b) GDPR, personal data is collected and processed if you provide it to us for the execution of a contract or when opening a customer account. The data collected is evident from the respective input forms. You can delete your customer account at any time by sending a message to the responsible party mentioned above.
We store and use the data you provide for contract processing. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with respect to retention periods required by tax and commercial law and deleted after these periods expire, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Newsletter Subscription
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Any other data is voluntary and used to address you personally.
We use the so-called double opt-in procedure for sending newsletters. This means we will only send you a newsletter if you explicitly confirm that you agree to receive it. You will receive a confirmation email asking you to confirm your subscription by clicking a corresponding link.
By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1)(a) GDPR. When subscribing to the newsletter, we store your IP address as entered by your Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any potential misuse of your email address at a later time.
The data collected during newsletter registration is used exclusively for promotional communication via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in each newsletter or by contacting the responsible person mentioned above. After unsubscribing, your email address will be immediately removed from our mailing list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this as permitted by law and about which we inform you in this policy.

6.2 Newsletter Delivery to Existing Customers
If you have provided us with your email address in connection with the purchase of goods or services, we reserve the right to regularly send you offers for similar products or services from our range by email. In this case, we do not require separate consent from you.
Data processing is carried out solely based on our legitimate interest in personalized direct marketing in accordance with Art. 6 (1)(f) GDPR.
If you initially objected to the use of your email address for this purpose, we will not send any emails. You have the right to object to the use of your email address for advertising purposes at any time by notifying the responsible party mentioned above. You will only incur transmission costs according to the base rates. After receiving your objection, the use of your email address for advertising purposes will cease immediately.

7) DATA PROCESSING FOR ORDER HANDLING

7.1
Personal data collected by us will be passed on to the transport company commissioned with the delivery as part of contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment process, provided this is necessary. If payment service providers are used, we inform you explicitly below. The legal basis for the transfer of data is Art. 6 (1)(b) GDPR.

7.2 Use of Payment Service Providers (Payment Services)

  • PayPal
    If you choose to pay via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – “purchase on account” or “installment payment” via PayPal, we will pass your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg, as part of the payment processing. The transfer takes place according to Art. 6 (1)(b) GDPR and only to the extent necessary for payment processing.
    PayPal reserves the right to carry out a credit check for certain payment methods (e.g., credit card, direct debit, purchase on account, or installment payments). For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1)(f) GDPR based on PayPal’s legitimate interest in determining your solvency. The result of the credit check with respect to the statistical probability of default is used by PayPal to decide on the provision of the respective payment method.
    Credit information may contain probability values (so-called score values), which are calculated based on scientifically recognized mathematical-statistical procedures. Address data, among other things, may be included in the score value calculation.
    For more information on data protection at PayPal, please refer to their privacy policy:
    https://www.paypal.com/de/webapps/mpp/ua/privacy-full
    You can object to this processing of your data at any time by notifying PayPal. However, PayPal may still be entitled to process your personal data if necessary for contractual payment processing.

8) CONTACT FOR REVIEW REMINDER
Own review reminder (not sent via a customer review system)

We use your email address to send you a one-time reminder to submit a review of your order for the review system we use, provided that you have given us your express consent to do so during or after your order in accordance with Art. 6 para. 1 lit. a GDPR.
You can withdraw your consent at any time by sending a message to the data controller.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS
9.1 Facebook Plugins with Shariff Solution

Our website uses so-called social plugins ("plugins") of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when visiting our website, these buttons are not integrated as full plugins, but only using an HTML link. This type of integration ensures that no connection to Facebook’s servers is established when you access a page on our website that contains such buttons. Only when you click the button will a new browser window open and load the Facebook page where you can interact with the plugins there (if necessary, after logging in).

Facebook Inc. is certified under the U.S.-EU Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights and settings options to protect your privacy, please refer to Facebook’s privacy policy: https://www.facebook.com/policy.php

9.2 Google+ Plugins with Shariff Solution

Our website uses so-called social plugins ("plugins") of the Google+ social network, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when visiting our website, these buttons are not integrated as full plugins, but only using an HTML link. This type of integration ensures that no connection to Google’s servers is established when you access a page on our website that contains such buttons. Only when you click the button will a new browser window open and load the Google+ page where you can interact with the plugins there (if necessary, after logging in).

Google LLC is certified under the U.S.-EU Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of the data collection and the further processing and use of the data by Google, as well as your rights and settings options to protect your privacy, please refer to Google’s privacy policy: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram Plugin with Shariff Solution

Our website uses so-called social plugins ("plugins") of the Instagram online service, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when visiting our website, these buttons are not integrated as full plugins, but only using an HTML link. This type of integration ensures that no connection to Instagram’s servers is established when you access a page on our website that contains such buttons. Only when you click the button will a new browser window open and load the Instagram page where you can interact with the plugins there (if necessary, after logging in).

Instagram LLC is certified under the U.S.-EU Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of the data collection and the further processing and use of the data by Instagram, as well as your rights and settings options to protect your privacy, please refer to Instagram’s privacy policy: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING
10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to show ads relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to determine which ads are displayed in which browser and can thus prevent them from being shown multiple times. The processing is based on our legitimate interest in the optimal marketing of our website pursuant to Art. 6 para. 1 lit. f GDPR.

In addition, DoubleClick can use cookie IDs to track conversions related to ad requests — for example, if a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s servers. We have no influence over the scope and further use of the data collected by Google through this tool and therefore inform you according to our level of knowledge: Through the integration of DoubleClick, Google receives the information that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered or logged in, it is possible that Google may identify and store your IP address.

If you wish to opt out of this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com:
https://www.google.de/settings/ads
Note: this setting will be removed if you delete your cookies.

Alternatively, you can learn more about setting cookies and make changes at the Digital Advertising Alliance website: www.aboutads.info

You can also configure your browser to inform you when cookies are set and decide individually whether to accept them, or to generally exclude the acceptance of cookies in certain cases. Disabling cookies may limit the functionality of our website.

Google LLC is certified under the U.S.-EU Privacy Shield agreement, which ensures compliance with the data protection standards applicable in the EU.

You can find further information on DoubleClick by Google's privacy policy at:
https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites through advertising media (known as Google AdWords). In relation to the data of advertising campaigns, we can determine how successful each advertising measure is. Our goal is to show you ads that are of interest to you, to make our website more interesting for you, and to ensure fair advertising costs.

The conversion tracking cookie is set when a user clicks on a Google AdWords ad. Cookies are small text files stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie is still valid, Google and we can detect that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users.

If you do not wish to participate in tracking, you can block this use by disabling the Google Conversion Tracking cookie in your internet browser's user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising under Art. 6 para. 1 lit. f GDPR.

Google LLC is certified under the U.S.-EU Privacy Shield agreement, which ensures compliance with the data protection standards applicable in the EU.

Further information on Google's privacy policy can be found at:
https://www.google.de/policies/privacy/

You can permanently opt out of cookies for ad preferences by setting your browser software accordingly or by downloading and installing the browser plugin available under the following link:
https://www.google.com/settings/ads/plugin?hl=en

Please note that certain functions of this website may not be available or may be restricted if you disable the use of cookies.

11) WEB ANALYSIS SERVICES

Google (Universal) Analytics

This website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies”, which are text files stored on your computer that allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is generally transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. Through this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website usage and internet usage. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google.

You can prevent the storage of cookies by adjusting your browser software settings accordingly; however, please note that in this case, you may not be able to use all functions of this website to their full extent.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, and the processing of this data by Google, by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

As an alternative to the browser plugin or for browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent future data collection by Google Analytics on this website (this opt-out cookie works only in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again):
Disable Google Analytics

Google LLC, based in the USA, is certified under the U.S.-EU Privacy Shield agreement, which ensures compliance with the data protection standards applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out via a user ID. When a page is accessed for the first time, the user is assigned a unique, permanent, and anonymized ID that is set across devices. This enables interaction data from different devices and sessions to be assigned to a single user. The user ID does not contain any personal data and does not transmit any to Google.

You can object to data collection and storage via the user ID at any time with future effect. To do so, you must deactivate Google Analytics on all systems you use, for example, in another browser or on your mobile device.

Deactivation can be done using a browser plugin from Google
https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, for browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent future collection by Google Analytics on this website (this opt-out cookie works only in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again):
Disable Google Analytics

Further information on Universal Analytics can be found here:
https://support.google.com/analytics/answer/2838718?hl=en

12) RETARGETING / REMARKETING / REFERRAL ADVERTISING

Facebook Custom Audiences via the Pixel Method

This website uses the “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). If you have given your explicit consent, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising efforts.

The collected data is anonymous to us and does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, making it possible to connect the data to the respective user profile. Facebook may use this data for its own advertising purposes in accordance with Facebook's Data Usage Policy:
https://www.facebook.com/about/privacy/

You can allow Facebook and its partners to place ads on and outside of Facebook. A cookie may also be stored on your computer for these purposes. These processing operations take place only if you have given your express consent in accordance with Art. 6(1)(a) GDPR.

Consent to the use of the Facebook Pixel may only be declared by users over the age of 13. If you are younger, we ask you to request permission from your legal guardians.

Facebook Inc., based in the USA, is certified under the U.S.-EU Privacy Shield agreement, which ensures compliance with EU data protection standards.

To deactivate the use of cookies on your computer, you can set your internet browser so that cookies are no longer stored on your computer or already stored cookies are deleted. Disabling all cookies may result in some functions on our website no longer being available. You can also deactivate the use of cookies by third-party providers such as Facebook on the Digital Advertising Alliance website:
https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing. We use this to advertise our website in Google search results as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

For this purpose, Google sets a cookie in your browser that enables interest-based advertising on the basis of the pages you have visited. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

Further data processing only takes place if you have consented to Google linking your web and app browsing history with your Google account and using information from your Google account to personalize ads you view online. If you are logged into Google while visiting our website and have consented, Google will use your data in conjunction with Google Analytics data to create and define target audience lists for cross-device remarketing. To do this, your personal data is temporarily linked by Google with Google Analytics data to form target groups.

You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plugin available at the following link:
https://www.google.com/settings/ads/onweb/

Alternatively, you can learn more about cookie usage and change your preferences at the Digital Advertising Alliance website:
www.aboutads.info

Finally, you can set your browser to notify you when cookies are being set, so you can decide individually whether to accept them, or to exclude the acceptance of cookies for specific cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the U.S.-EU Privacy Shield agreement, which ensures compliance with EU data protection standards.

For more information on Google’s advertising and data privacy policies, visit:
https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT
13.1 Applicable data protection law grants you comprehensive rights with regard to the processing of your personal data by the data controller (rights to access and intervention), which we inform you about below:

  • Right of access pursuant to Art. 15 GDPR:
    You have the right to obtain information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been disclosed or will be disclosed, the planned storage duration or the criteria for determining the storage duration, the existence of a right to rectification, deletion, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the source of your data if not collected from you, the existence of automated decision-making including profiling and, where applicable, meaningful information about the logic involved and the scope and intended effects of such processing, as well as your right to be informed about the safeguards under Art. 46 GDPR when your data is transferred to third countries;

  • Right to rectification pursuant to Art. 16 GDPR:
    You have the right to immediate rectification of incorrect data and/or completion of your incomplete data stored by us;

  • Right to erasure pursuant to Art. 17 GDPR:
    You have the right to request the erasure of your personal data under the conditions specified in Art. 17 para. 1 GDPR. This right does not apply, in particular, if the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defense of legal claims;

  • Right to restriction of processing pursuant to Art. 18 GDPR:
    You have the right to request the restriction of the processing of your personal data where the accuracy of your data is contested by you, for a period enabling us to verify the accuracy of the data; where the processing is unlawful and you oppose the erasure of the personal data and request the restriction instead; where we no longer need the data for the purposes of the processing, but you require it for the establishment, exercise or defense of legal claims; or where you have objected to processing pending the verification whether our legitimate grounds override yours;

  • Right to notification pursuant to Art. 19 GDPR:
    If you have asserted the right to rectification, erasure or restriction of processing against the data controller, they are obligated to inform all recipients to whom your personal data was disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about those recipients.

  • Right to data portability pursuant to Art. 20 GDPR:
    You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format or to request the transmission to another controller, where technically feasible;

  • Right to withdraw consent pursuant to Art. 7 para. 3 GDPR:
    You have the right to withdraw consent once given at any time with effect for the future. In the event of withdrawal, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal;

  • Right to lodge a complaint pursuant to Art. 77 GDPR:
    If you believe that the processing of your personal data violates the GDPR, you have the right—without prejudice to any other administrative or judicial remedy—to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, workplace, or the location of the alleged infringement.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTERESTS IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE TO PROCESS THE AFFECTED DATA. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING AT ANY TIME. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL IMMEDIATELY STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA
The duration of storage of personal data is determined based on the applicable legal retention periods (e.g., commercial and tax retention periods). After the expiration of the period, the corresponding data is routinely deleted, provided it is no longer required for the fulfillment of the contract or for the initiation of a contract, and/or there is no longer a legitimate interest on our part in continued storage.